09:00 to 10:00 |
Registrations |
10:00 to 10:20 |
Opening Keynote: Holistic Brand Transformation• With an increasing number of M&As, spin-offs and corporate changes, how can businesses undergo a brand transformation without getting lost in the media clutter?
• How important is it for businesses to rebrand in today’s era?
• At what point should businesses consider brand transformation truly essential?
• How can businesses craft strategies for a customer-centric brand transformation?
• What are some of the key considerations while drafting a transformation strategy?
• How can businesses decide how much change is too much change?
• Once the rebranding is live, how can businesses imbibe the new virtues in their people, processes, and culture?
Keynote speaker
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10:20 to 11:10 |
Panel Discussion: The ever-evolving Indian consumerConsumer buying patterns have evolved drastically over the last few years. While some patterns have evolved in certain ways and some have gone back to old habits, the Indian consumer has evolved remarkably. With multiple generations with an evolved mindset disrupting consumer behaviour, brands and businesses need to stay on top of their game to stay relevant in the years to come. With the deep penetration of the internet and easy access to information, consumers themselves have been instrumental in transforming marketing practices. This inaugural session will deep dive into some consumer behaviours that have developed in the last few years and will steer consumption in the following years. Discussion Points
Session Speakers:
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11:10 t0 11:30 |
Feature Session: A Memoir of Courage & Zeal: Transitioning from the corner office to the Centre of the ActionBeing an entrepreneur at the age of 50 years may not be common, but it brings deep knowledge, management expertise, and tremendous experience. Get up close and personal with Mr. Supid Ghose who chose to leave his corner office behind to pursue his entrepreneurial dream at 50! Learn how he established and scaled his business using his knowledge and experience. Session Speakers:
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11:30 t0 11:40 |
Tea / Coffee Break |
11:40 to 12:15 |
Fireside Chat:The BFSI Mantra: Unlocking Consumer Relationships in the Digital AgeHear from the top leaders on upcoming trends, evolving strategies, and the role of marketing in the growth journey of the BFSI sector. From digital transformation to customer experience, envision new ways to serve and engage with customers from the leaders who are driving this change. This dynamic and informative session will help marketers interpret how to stay ahead of the curve in the fast-evolving world of marketing. Discussion Points
Session Speakers:
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12:15 to 12:45 |
Brand GupshupA candid conversation between agency lead and brand head discussing the thought, rationale & reasoning behind a particular campaign. Understand the finer nuances of what makes or breaks a campaign. Session Speakers:
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12:45 to 13:00 |
Partner Session: Insights that Inspire: Harnessing Audience Behavior for Integrated CommunicationsMeaningful insights are crucial to developing effective integrated strategies. By harnessing audience behavior, brands can create communications campaigns that truly resonate with relevant audiences. It is important to deep dive into what impacts behaviour and influences its change, to create integrated strategies. Identify patterns, touchpoints and trends to develop a communication strategy that resonates with the audience and inspires them to take action. Session Speakers:
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13:00 to 14:00 |
Networking Lunch |
14:00 to 14:15 |
Feature Session: Be a creative superhero: Start small, think big, and deliver biggerBeing creative AF actually helps brands grow. Creative marketing strategies always stick out in a crowd. Creativity is a necessary ingredient for long-term success. From cognitive creativity to emotional creativity learn how to think outside the box, not be afraid to take risks and have a mindset that delivers unconventional ideas. Learn which types of creativity fit your personality, and how you can foster and inspire it. Session Speakers:
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14:15 to 14:30 |
Partner Presentation: Learn how consumers think - the use of neuroscience in creative buildingSession Speakers:
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14:30 to 15:05 |
Fireside Chat: Strengthening brand communication by harnessing EQ over IQTo create a long-lasting brand recall it is important to focus on EQ - the emotional quotient as it is more powerful. Consumers tend to make critical but subconscious decisions all the time. As a marketer, it is important to consider this proposition, as people’s emotional attachment to a brand is powerful and lasts for a long time. Marketing leaders will discuss strategies on how to connect with consumers by creating emotionally relevant content. Discussion Points
Session Speakers: |
15:05 to 15:20 |
Presentation: Alexa, Let’s talk about advertisingHave you explored the potential of using Alexa as a marketing partner for your brand? This exclusive knowledge session will shed light on advertising with Alexa and how modern marketers can leverage this interactive platform to stay ahead of their competition. Session Speakers:
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15:20 to 15:30 |
Tea / Coffee Break |
15:30 to 16:05 |
Fireside Chat: High-Pace High-Performance Marketing: Outsmart the algorithm and the competitionThe world is developing at such a fast pace that it is sometimes even hard to keep track of everything that is changing around us. But the question remains who is making all these changes? What is the reason behind such a great pace of transformation? It is important to remember, there is always more than one algorithm at work in the digital space. Learn from experts how to stay on top of your digital marketing game in this high-paced environment and perform exceptionally to stay ahead of the competition. Discussion Points
Session Speakers: |
16:10 to 17:00 |
Panel Discussion: Web 3: Redefining digital experiencesWhile Web 3 technologies are taking marketing to the next level, Web 4 technologies are the shiny new toys marketers can't wait to play with, to create seamless connections between the real and virtual worlds in the next couple of years. This session will explore best practices across the internet, mobile, data analytics, regenerative AI, AdTech, MarTech & SaaS technology while deliberating on the possible trends of the next generation of technological innovation. Learn how to get ready for the hybrid marketing future and rewrite the role of marketing for flexibility and scalability. Discussion Points
Session Speakers: |
10:30 to 11:00 |
Opening Keynote |
11:00 to 11:40 |
Panel Discussion: The new dawn of MarTech: From Web 3 to Web 4 technologiesWhile Web 3 technologies are taking marketing to the next level, Web 4 technologies are the shiny new toys marketers can't wait to play with, to create seamless connections between the real and virtual worlds in the next couple of years. This session will explore best practices across the internet, mobile, data analytics, regenerative AI, AdTech, MarTech & SaaS technology while deliberating on the possible trends of the next generation of technological innovation. Learn how to get ready for the hybrid marketing future and rewrite the role of marketing for flexibility and scalability. Session Speakers:
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11:40 to 12:00 |
Ask Me AnythingGet an exclusive opportunity to interact with leading marketing dignitaries on what fuels their thought and creativity in this As Me Anything session. An authentic one-to-one interaction to inherit more than just knowledge. |
12:00 t0 12:20 |
Feature Session: Be a creative superhero: Start small, think big, and deliver biggerBeing creative AF actually helps brands grow. Creative marketing strategies always stick out in a crowd. Creativity is a necessary ingredient for long-term success. From cognitive creativity to emotional creativity learn how to think outside the box, not be afraid to take risks and have a mindset that delivers unconventional ideas. Learn which types of creativity fit your personality, and how you can foster and inspire it. |
12:20 to 12:35 |
Partner Session |
12:35 to 01:35 |
Break |
01:35 to 01:50 |
Presentation: You jumped - they walked - we ran: Transforming brand reputation into brand equityWhen companies choose to do what’s right not only for their bottom line but for society at large, they build brand equity. For millennials and Generation Z, socially responsible companies investing in improving society are more important. Learn more about the #JumpForHealth initiative that is successfully driving the cause ahead for 5 years and still counting. Session Speakers:
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01:50 to 02:15 |
Fireside Chat: High-Pace High-Performance Marketing: Outsmart the algorithm and the competitionThe world is developing at such a fast pace that it is sometimes even hard to keep track of everything that is changing around us. But the question remains who is making all these changes? What is the reason behind such a great pace of transformation? It is important to remember, there is always more than one algorithm at work in the digital space. Learn from experts how to stay on top of your digital marketing game in this high-paced environment and perform exceptionally to stay ahead of the competition. Session Speakers:
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02:15 to 02:35 |
Brand GupshupA candid conversation between agency lead and brand head discussing the thought, rationale & reasoning behind a particular campaign. Understand the finer nuances of what makes or breaks a campaign. |
02:35 to 02:50 |
Presentation: Gaming and Storytelling: The Intersection of Entertainment and MarketingMarketers talk about ‘consumers’ and entertainment talks about ‘audiences’, essentially they are the same people. The way audiences interact with businesses and advertising is evolving as a result of the rise of streaming and digital entertainment platforms. To leverage this, brands are changing their stories by combining the best parts of entertainment and the best parts of marketing. Learn how a brand can engage its audience to play an active role in the brand narrative. Know more about how marketing strategies can create effective and interactive integrations that allow users to empathize with the brand while also providing a positive experience. |
02:50 to 03:05 |
Partner Session |
03:05 to 03:30 |
Break |
03:30 to 03:55 |
Fireside Chat: Modern Marketing Paradox: consumer personalization v/s data privacyBrands collect, hold and use consumer data to personalize offerings and customer experience. However, increasing concerns from the consumer about their data security and privacy are growing. Balancing the fine line between personalization and data privacy is the key for all marketers. As consumers become more protective of their data and government regulations keep mounting, businesses must learn to walk the thin line when collecting data and personalizing their communication. Session Speakers:
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03:55 to 04:35 |
Panel Discussion: Crystal Gazing the Future of Marketing: Predictions, Trends and OpportunitiesThe face of marketing has changed drastically in the past decade. With digitalization growing by the minute, and the ripple effects of the pandemic, consumer behaviour will keep evolving and marketers need to be flexible. As the adoption, brands need to be extra sensitive toward treating their consumers like humans in the service experience. This session will deliberate on the newest marketing strategies that will benefit brands and discuss the changes marketers should prepare for to stay on top of their game. But let's not forget, marketing is ultimately about your brands and how it connects with your consumers. Session Speakers:
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04:35 to 04:55 |
Ask Me AnythingGet an exclusive opportunity to interact with leading marketing dignitaries on what fuels their thought and creativity in this As Me Anything session. An authentic one-to-one interaction to inherit more than just knowledge. |
05:40 |
End of Day 2 |
For Speaker Opportunity
Ayushi Dedhia
ayushi.dedhia@upstreambizsolutions.com
+91 9029241013
For Registrations Queries
Sweata Shukla
sweata.shukla@upstreambizsolutions.com
+91 9967016853
For Sponsorship Opportunities
Mohit Mewani
mohit.mewani@upstreambizsolutions.com
+91 9920322222